The revival of email in the era of SOCIAL MEDIA

With the influx of data from all quarters and social media ruling the roost with spends going up like never before, do you think email communication holds a remote chance to further your business?



The answer is yes, when it comes to doing business, email is the communication king. The amount of data around us has revived the age old form of emails and how! But that doesn’t really mean email communication is appropriate in every form and in every situation. A sophisticated, well-written email says a lot about your working style, while a poorly written, undecided communication can cause confusion and problems that lead to a loss of time and productivity. Even worse, it could harm your reputation.

Is Email always the right choice?
A vital part of using email effectively in a business setting includes knowing when it’s appropriate to send an email and when it’s not. Before you begin writing, think whether a face-to-face discussion or phone call would be easier in the long run. You might want to choose one of those options if your message is long and complicated, if the information to be imparted is confidential, or if the tone of your email could be easily misunderstood.

This has been a vehicle that’s been an inherent part of the marketing mix for over two decades. Studies have even shown that it is growing at a faster pace than leading edge channels like social and mobile. A lot of marketers have realized that emails are still the best way to re-target and reengage the target audience..

Email still rocks!
The fact today still remains that people have more email accounts than social media accounts. In fact, the number of purchases through email is more than that through social media messages. Also, a company trying to promote its brands through social media can find itself limited in its ability to reach the target audience. This is even after the audience has liked the company’s pages and agreed to receive its messages. Such limitations are not faced in an email.

There is a greater chance of your emails finding their way into a customer’s inbox than your social media messages getting viewed by those who have liked your social media page. Also, you can measure more clearly how successful your email marketing has been than how successful your social media campaign has been because at this time email auto-responder software possesses better analytics than social media.

According to research, actual marketing spending showcased direct mail as the leading channel among non-measured media. Marketers spent $43.5 billion on mail some years ago as compared to $41.5 billion on teleservices, $24.2 billion on search, and $23.4 billion on display ads.