Account-based Marketing (ABM) or Key Account Marketing has quickly gained reputation as an effective B2B strategy for marketers.
It is necessary to develop KAM strategies in B2B as technology-based purchase decisions might have as many as 17 key decision-makers. KAM allows you to reach out to each of these individuals without loss of necessary resources that can be invested elsewhere.
Your key accounts will have tech evangelists silently promoting you, your company, and the work you do & ironically, they could turn out to be the last person you ever expected.
At SellOsphere, we create an all-round KAM strategy customized to your business requirements. We leave no stone unturned to help you achieve your sales and marketing goals, and ultimately reach the pinnacle of success.
To develop a Key Account Management Strategy, at SellOsphere we adhere to the following steps:
- Discover and define key accounts that matter
- Create customized, relevant and effective messaging
- Determine optimized channels of communication
- Execute targeted campaigns
- Measure, learn, optimize.