When we, as an agency meet clients, we are more often than not met with questions that are cringe-worthy. When clients want to dig deeper and want to know, “Which of these designs has skyrocketed our competitor’s sales?”, we want to say that along with the design, there definitely was a strategy in place coupled with content as well as creative.
So, we decided to give it a shot and come up myths around B2B marketing and try to solve them in laymen terms for everyone out there.
We at Sellosphere design, create, curate tonnes of campaigns, lead generation programs, and creative assets each month, and we can humbly say that our sphere is that of a fair amount of expertise and domain knowledge. And even though each and every one of those deliverables is culled out from actionable data and deep insights. We believe or definitely would love to believe that our work is customized for each one of clients. It’s not a cookie-cutter solution that we are making available to our partners. We look at our client’s objective, do a proper research of our target audience, and only then do we offer solutions
It would be sort of utopic to think that agencies like ours have a bag full of ideas, and our task is simplified to just picking and selecting one or a few more ideas from the bag to suit the client’s needs. Another point that needs to be noted is that best practices, even those that have a proven track record, are not in the least an absolute case.
There is nothing in the world including marketing that works 100% of the time. For every accepted norm and guideline in B2B marketing, there is at least one outlier, one organization, one campaign that has gone against the tide and done well anyway.
Another aspect and an important one is that consumer behaviour is never the same. It is constantly changing. Technology evolves and transforms its surrounding. What worked half a decade ago might or might not work in today’s day and age.
As marketers, we need to evolve and change with the time too. If we just decide to go with the flow and do what has already been done, we might not reach a great height any time soon. We need to take lessons from history, not necessarily replicate them all the time. We need to take risks. We need to think out of the box. And we need to become that one organization that everyone looks up to and wants to copy!
Some pointers you can consider as you climb up the B2B ladder.
Investing more in social media
Make an emotional connect with the partner
There is definitely room for silly creativity on B2B marketing
B2B marketing is not too different from B2C marketing