Buddha’s teachings for developing business strategies

When one talks of the Buddha and/or even Buddhism, one can hardly relate it to sales and marketing strategies. Well, it’s time to do that now. Open the door of your heart to Buddhist marketing and tap into the wisdom of Buddhism/ Buddhist philosophy. You can easily apply them to sales and marketing strategies with key marketing lessons and modern-day corporate social responsibility relevance.

 

When the Buddha speaks that there is need to let go and maintain some form of balance too, it lends itself to modern day businesses too.

The Buddha said the reverence of the six directions is to fulfill the duties toward six communities which are encountered by people in their daily life. The six directions and their respective communities according to Buddha are:

1. East direction: Mother and father
2. South direction: Teacher
3. West direction: Wife and children
4. North direction: Friends
5. Upward direction: Brahmin (enlightened one)
6. Downward direction: Workers

Buddha has put the worker in the downward direction. Downward is the place where we stand and is the base for all activity. So, Buddha has given higher importance to them.

It’s a known fact that motivation, encouragement and appreciation in the sales function work as well as monetary gains. If the employer realizes this and gives due credit to the workers and encourages them for the work performed, she/he can notice a considerable difference in the employer’s outlook and performance. And then there is no stopping the sales graph from skyrocketing!

Perfect your cold calling

Today with unlimited access to internet and advanced technology, cold calling isn’t as stressful as it used to be. And acing it is not so difficult at all. A lot of information is available to salespeople these days through social media and other sources.
This exercise also helps to determine fundamentally whether something will happen at all or not.
More than all the stages in the selling process, the stage of cold calling aids the sales person to interpret, to define and to command the situation – just like the conductor of an orchestra. The sales person can easily determine the interpretation, direction and cooperation between the customer and herself/himself.
This – rather than merely delivering a script to a list of contacts – is the sales person’s role and opportunity at the cold call stage.

When you dig deeper, you’ll be able to answer the question as to who is best positioned to view and respond to the overall system? It is definitely not the CEO, not the managers, not the technical project managers. The person best positioned to see and adapt to the whole system is the cold caller. Only that sales person has the breadth and depth and an apt view of their own organization as well as a view into the prospective customer’s organization. Merely understanding this helps immensely to adopt an empowered and strategic approach to cold calling

 

And with the help of a few pointers, a salesperson can ace sales like a pro.

1. Don’t forget to do your homework
Market research and analysis is an important aspect that needs to be always kept in mind to identify common pain points of your targeted prospects. Know about the company or individuals you are going to call in advance.

2. Keep the script ready but use improvisation too
If you’re anxious about accidental blunders or nervous tics, prepare a sales call script which has solutions to questions that customers are likely to ask. But don’t come across as a parrot. Be ready to improvise in the midst too.

3. Introduce yourself well
First impressions still matter! Your first words in the first minute or so will set the tone of the conversation. As a result, you need to prepare a stellar introduction that can entice your prospects and keep them invested in what you have to say.

4. Hone your talking style
Sales calls can be just as intimidating as face-to-face meetings. If you’re edgy before a call, practice a few times. Record yourself while rehearsing your pitch during cold calling to understand your strengths and weaknesses.

5. Don’t shy from asking for more
Get into the frame of mind where you ask your customers what they want. Ask them about their requirements, the problems their business faces and the kind of solutions they are looking for.
Cold calling is a skill and much like any other skill, it needs practice and perseverance. So, practice, work a bit harder and ace your cold calling skills!

Getting ahead in sales in a competitive world

Whether you’re atop-class computer technician, financial planner,, copywriter, or a sales consultant, you know that you’re up to a lot of competition. There are plenty of other people in the same business going after the same prospects as you. Like a lot of us out there, you may be wondering how you’re ever going to get more clients and take your business to the next level.

When trying to gain a foothold and start a business in a competitive industry, standing out seems like a daunting task. It is as crucial as it is difficult. You’ve shed dollops of sweat and have a unique and quality offering, but how do you cut through and be the go-to option for your clients and customers?
Getting this facet right is extremely important in order for businesses to stand out in the crowded and competitive marketplace. To help get you on the right track, here are some of the key areas we’ve focused on.

1. Sales depend on focusing and giving it your best shot
You can never solve everyone’s problems so don’t make this your goal. Instead, identify what it is you do well and focus on making it world class.

2. You need to be known by your personal brand
This is crucial and will go a long way to helping you stand out. In today’s age of social connectivity, the focus is most often on the people so it’s important to take an active role in how you’re portrayed online and how that relates to your company.

3. Provide incomparable customer service, each time, all the time
Be a company that people want to be associated with. Many new customers happen through referrals from existing customers. When customers like your product, they become your brand ambassadors.

4. Aim for big wins
Garner some big wins, get them on board and share them with your community. Find pitch nights or industry awards to enter – the free PR and exposure can go a long way.

5. Position yourself as a specialist
If you want your prospects to see you as an expert in your field, don’t expect them to seek you out on their own. Demonstrate your expertise and give them a reason to contact you. Create offers, schemes and relevant proposals to get them to come to you.

6. Target, position and build strong relationships
These are three simple things you can do that the majority of your competitors, if not all of them, are not doing. Do these three things well and you’ll add more horsepower to your marketing and stand out from the competition.