Having worked in a company that was one of the best and had even been voted as one of the “Best Places to Work”, it wasn’t really an easy decision to quit and start on my own. Before I decided to take off on my own, I had a word with some investors and had numerous …
Whether you’re atop-class computer technician, financial planner,, copywriter, or a sales consultant, you know that you’re up to a lot of competition. There are plenty of other people in the same business going after the same prospects as you. Like a lot of us out there, you may be wondering how you’re ever going to …
Determining the price that can attract prospects as well as existing customers for your service or product is in all probability one of the most daunting challenges when you are launching a new product or service. Unlike digital goods, pricing for physical goods is pretty simple. For the omnipresent and effervescent digital goods with no …
By now we all have easily established that organizations big or small, all need and also manage to collect overwhelming quantities of Data. They could garner it either from internal functions and operations or external customer interactions. With business analytics presenting a robust promise to evaluate data for competitive gains, real-time insights across the value chain …
A lot has been said and reams of paper have been dedicated to what is popularly known as the“founder’s syndrome.” When everything related to important decision making and the very profile of an organization become so associated with one person or small group of people, it is time we need to sit back and think …
Cure for the Founder’s Syndrome – Succession Planning Read More »
Did you know that just 0.5% of data available is used by marketers who seem to be totally intimidated by the vast amount as well as its complexity? Did you know that just 0.5% of data available is used by marketers who seem to be totally intimidated by the vast amount as well as its …
4 Ways To Use Your Data The Right Way To Increase your Sales Read More »
Once upon a time, there was a boy who loved his kitchen set. His father thought that these were great signs of things to come. We’re sure you want to know what ensued next. That’s what stories do to us. And this is not a new phenomenon, throughout history, mankind has delved into and transformed …
What can storytelling do for your product marketing? Read More »
When one talks of the Buddha and/or even Buddhism, one can hardly relate it to sales and marketing strategies. Well, it’s time to do that now. Open the door of your heart to Buddhist marketing and tap into the wisdom of Buddhism/ Buddhist philosophy. You can easily apply them to sales and marketing strategies with …
Buddha’s teachings for developing business strategies Read More »
One of the most significant learnings I picked up while working for a number of startups and running a few of my own is that a startup is extremely different from a large company. In a startup, you’re at it to identify and determine your selling point as well as your proposition and create an …
A new four letter word seems to have taken over a lot of minds these days. It’s called DATA. When it comes to B2B marketing, it is something whose importance cannot be undermined. The four letter word has become absolutely essential to running a successful marketing campaign. If you’re missing out on mining your company’s …
Why is using customer data in B2B marketing important Read More »
